Victoria Probert
0:00

It's Giving Gifts

ClientMarshalls
AgencyEdelman
TaglineIt’s giving gifts.
ChannelsDigitalSocialEarned

Boring gift guide? Never heard of her.

For the holidays, Marshalls tapped Bowen Yang and Matt Rogers of Las Culturistas to reinvent gifting with a gift guide people actually wanted to read, watch, and shop.

The idea took over social, digital, commerce, and earned media, driving record-breaking holiday sales and surpassing online revenue goals within 24 hours.

PressPeopleRolling StoneTODAYBillboardForbesRefinery29Ad AgeGlossyThe Zoe Report
The two Las Culturistas hosts in armchairs on a green velvet set, around a glittering “M” gift and the title “It’s Giving Gifts!”

Social

1 / 4

Online

The two hosts peering down into a gift box: “Best gifts for making everyone forget what you got them last year.”
A host striding with a tan weekender bag: “Best weekender bag for your coworker who’s always out of office and didn’t attend the gift exchange so maybe now you can keep it?”
A gold chain on a display bust: “Best gold chain for your wife who says she ‘doesn’t need anything’ and absolutely means jewelry.”
A host holding a pink lip oil set: “Best lip oil set for the friend who says ‘they’re natural’ and honestly? We believe her.”
Green croc-embossed heels on a blue plinth: “Best croc-embossed heels for your mom who can spot real leather from across the room.”
A host in a leather jacket beside a glittering “M” gift: “Best leather jacket for your cousin who moved to Berlin and got weird.”
1 / 6

The results

800M+
Earned impressions
3.3M+
Social impressions
$363K+
Campaign-driven sales