Camila Cabello gave Bombshell a whole new voice.
Victoria’s Secret’s first-ever bilingual campaign tapped the two-time Latin Grammy winner to redefine Bombshell, celebrating her Cuban-American identity and artistry.
Bombshell Gardens transformed New York’s High Line into a flower-filled celebration, welcoming 100+ media and influencers before opening to the public with complimentary peonies.
On TikTok, Camila and creators launched #LikeABombshell, inviting women to embrace the Bombshell within.
1 / 3
The campaign
1 / 4
The Bombshell Gardens pop-up
1 / 6
The results
12.7B
TikTok challenge hashtag views
408M
Media impressions
72.3M
Social media impressions
2.5M
Views on Camila’s Bombshell Gardens tour
750+
Organic UGC
4,000+
Pop-up-page visits
1,400
New email subscribers
110
Media and influencers engaged
41
Total press hits