Turning skincare benefits into something worth watching.
For its major retail launch, Bliss introduced Clear Genius to new audiences. Hero films turned product benefits into satisfying worlds, tapping into ASMR.
Created with Serial Cut, the films made skincare benefits mesmerizing. Emma Chamberlain brought cultural relevance, extending “Clear your skin, feel your bliss” through content and OOH.
The result: Clear Genius became the #2 bestselling skincare line at Walmart and Target—a major win for a challenger brand making its big-box debut.
The campaign
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