The best influencers have decades of experience.
For decades, 5 Gum tapped celebrities to inspire people to live boldly. But most didn’t. To inspire younger generations, the campaign turned to older adults with something more valuable than followers: perspective.
Martin came out at 85 and attended his first Pride at 86. Lin, a Beijing Opera performer since age nine, regretted never seeing the world. Stanford, 67, missed his chance to become the first African-American Olympic swimmer.
Their stories brought “Live life with no regrets” to life, inspiring the next generation.
The films
Awards & recognition
Awards & recognition
- Cannes Lions — Mobile, Influencer + Talent, Shortlist
- D&AD — Media, Use of Talent and Influencers, Wood Pencil
- D&AD — Digital Marketing, Wood Pencil
- Ciclope Festival of Craft — Casting, Nominee
- Kinsale Sharks — Film (International), Bronze
- Kinsale Sharks — Branded Content (International), Bronze
- Kinsale Sharks — Film Craft, Casting, Bronze
- Shots Awards — Branded Entertainment of the Year, Series, Silver
- Shots Awards — Online Commercial of the Year, Nominee
- LIA — Digital, Bronze; Advertising, Bronze