An iconic brand, redefined.

A new approach to campaigns

A new approach to products

For the first time, Victoria’s Secret expanded its size range with intention—committing to fit real bodies, from product design to mannequins. The brand also extended core product categories to include adaptive, post-mastectomy, and nursing products designed for recovery, postpartum care, and accessibility, featuring magnetic closures, front-strap adjusters, and sensory-considered fabrics.