5 Gum
“Live Life With No Regrets”
Over the years, 5 Gum used famous influencers to engage teens to take social action, but studies showed over 75% of Gen Z and young millennials still weren’t feeling inspired.
This is why in 2018, my team turned to a new group of influencers – not for what they did, but for what they didn’t do.
Awards + Recognitions
Cannes Lions 2019: Mobile Influencer + Talent - Shortlisted
Ciclope Festival of Craft 2018: Casting - Nominated
D&AD: Media + Use of Talent and Influencers - Wood Pencil
D&AD: Digital Marketing - Wood Pencil
Kinsale 2018: Film (International) - Bronze Shark
Kinsale 2018: Branded Content (International) - Bronze Shark
Kinsale 2018: Film Craft, Casting (International) - Bronze Shark
Shots Awards 2018: Branded Entertainment of the Year, Series - Silver
Shots Awards 2018: Online Commercial of the Year - Nominated
LIA 2018: Digital - Bronze
LIA 2018: Advertising - Bronze
Editor’s Pick | AdAge | ★★★★★ | The Drum
Featured | Campaign US
Featured | AdWeek