“You get more at Meijer”
Meijer is a Midwestern grocery store chain. They were also my first client, ever. When people outside of the Midwest ask what Meijer is, I always say –
“It’s kinda like Walmart… if Walmart was super kind, good to their employees, and really philanthropic.”
The first brief I won fresh out of portfolio school was with a script I wrote called “Balloon.” The spot aired on major cable networks across the Midwest
(my Jewish mother was confused, but proud).
Radio
Meijer's "True Detroit" campaign was created to raise awareness about the wonderful local businesses the company partners with.
These spots ran online and in stores.