Meijer creative translated the spirit of the Midwest—warm, practical, frank, and community-driven—into broadcast and audio storytelling built for scale without losing the local feel. Campaigns highlighted everyday moments and seasonal rhythms, using a direct, human voice that balanced sincerity with strategy to show how brands earn trust by showing up for real life, not just retail moments.

2014 - Small Agency of the Year

Radio

Meijer's "True Detroit" campaign was created to raise awareness about the wonderful local businesses the company partners with. These spots ran online and in stores.