The New Yorker
”The Right Question Changes Everything”

To mark The New Yorker’s 95th anniversary, the agency of Condé Nast, CNX, launched the title’s first-ever advertising campaign. “The Right Question Changes Everything" celebrates some of the magazine’s most iconic writing. The campaign was built around the magazine’s ethos and relentless approach to editorial, because what makes The New Yorker different, is the way in which it’s writers wield their questions. This campaign champions that process and those questions and the consequential work they lead to — featuring some of the best writers of today, including
Ronan Farrow, Jia Tolentino, Annie Proulx and Malcom Gladwell.