The New Yorker
”The Right Question Changes Everything”

To mark The New Yorker’s 95th anniversary, the agency of Condé Nast, CNX, launched the title’s first-ever advertising campaign. “The Right Question Changes Everything" celebrates some of the magazine’s most iconic writing. The campaign was built around the magazine’s ethos and relentless approach to editorial, because what makes The New Yorker different, is the way in which it’s writers wield their questions. This campaign champions that process and those questions and the consequential work they lead to — featuring some of the best writers of today, including Ronan Farrow, Jia Tolentino, Annie Proulx and Malcom Gladwell.

“From Aggressive Overtures to Sexual Assault: Harvey Weinstein's Accusers Tell Their Stories"

By Ronan Farrow

This film is a consolidation of Farrow’s three-part exposé for The New Yorker that was the foundation of the preceding the bestselling book, Catch and Kill. At The New Yorker, the purpose of this work wasn’t to feature the rise of a monster, but rather, create a platform for the incredibly strong group of women who defeated one. This film focuses exclusively on the words of these women, as it is their perseverance, in spite of all the consequences, that helped push our society to be better —igniting a movement.

“Losing Religion and Finding Ecstasy in Houston"

By Jia Tolentino

 In her piece, “Losing Religion and Finding Ecstasy in Houston,”
Jia Tolentino weaves her words with rhythm as she explores her relationship with religion, drugs and music as she came of age in Houston, listening to DJ Screw in the parking lot of a megachurch. This writing went on to appear in Tolentino’s award-winning book of essays, Trick Mirror: Reflections on Self-Delusion. To bring this drug-induced awakening to life, we collaborated with artist Shawna X, and recorded the story with Tolentino’s own voice.