Dove Hair

Dove Hair Conditioners

“All Hair is Beautifully Different”

Dove believes all hair is beautifully different. And conditioners should be, too. Which is why Dove created a new, custom-formulated conditioner line to care for all unique types of hair. My team was awarded the opportunity to create a global broadcast film (a first for the digital Unilever team at Razorfish) that aired in the USA, United Arab Emirates, Latin America, and Canada.

The ask: to create the first product-driven TVC while also integrating Dove’s purpose messaging.

Translated into four languages using bilingual and trilingual real women cast in Mexico City, the results were truly incredible.