Victoria Probert is a creative director & storyteller
who makes brands sound human
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The way you tell your story online can make all the difference
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Maybe you want to launch a business
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Maybe you want to turn a hobby into something more
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Maybe you have a creative project to share with the world
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⭐️⭐️⭐️⭐️⭐️
THE TEA ON VP
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"Just hire her already."
“Victoria is a double whammy: you get her creative strategy AND writer brain every time. I can trust her to solve big business problems with positivity, humor, and great work. During her time with me, Victoria and the team were able to optimize limited stock footage and small budgets to create a branded manifesto video that launched at the Forbes Healthcare Summit. She also wrote endless testimonial scripts, web content, improved talk tracks for sales demos, and oversaw thought leadership for our executives. Like I said, just hire her.”
- Sherri Chambers -
CMO, Hearst Magazines
Former Chief Brand Officer, Carrot Fertility
Global Head of Brand Strategy, TikTok
Chief Marketing Officer, JWT NYC -
"Tori has an intuitive ability to find the right voice AND words for brands."
“I could tell you about Tori’s intuitive ability to find the right voice and words for brands…or the skill and speed she brings to developing creative ideas and platforms…or the way she embraces challenges and turns them into opportunities—and all that would be true and valuable to be aware of—but what I most want you to know about Tori is the sense of joy and positivity she brings to every project and person that is fortunate enough to find themselves in her presence.”
- Per Jacobson -
Founding Partner, The Distillery Project -
"Anyone would be lucky to work alongside her—or for her. "
“Tori is one of the best copywriters I've had the pleasure of collaborating with in my advertising career. Her creative acumen, drive to produce meaningful campaigns and messaging, leading with purpose, and work ethic can be seen in all of her executions. Our time together on the Unilever business challenged us as a strategist + creative partnership in ways I hope to have with all of my creative counterparts. Anyone would be lucky to work alongside her—or for her. She is a true star.”
- Masha Murakhovsky -
Senior Social & Creative Strategist, Dove -
"I've been in the business for 30 years. I knew immediately that I was dealing with a professional."
"It was 2020, peak COVID-19. and we’d never met in person. But Victoria’s positive energy came through as she managed all the time zones for clients and talent while keeping sessions moving quickly. I admired Victoria’s approach‚ because even though it was our first job working together- I was brought in late (as audio guys usually are), she made me feel like I had been part of this team and monster job since day one. If she didn’t know an answer, she’d track it down for me. She was supportive throughout. We made our deadline early (unheard of!), and the clients were very happy clients indeed. Victoria gave me an opportunity during a financially challenging time when nobody else did, and I will always be grateful for the work and relationship we have built together."
- Chris Arbisi -
CEO, Colpepper Audio, Bloomberg News -
"Talented, humble, and just plain good at what she does."
“Cannot say enough great things about Tori! She is a joy to work for as a creative director. She's talented, humble, and just plain good at what she does. She offers amazing support throughout every project she touches and strives to please her clients while pushing the work. Tori comes highly recommended—full stop.”
- AJ Halbrook -
Senior Art Director, RAPP -
"Victoria has a knack for getting into the mind of a brand and making it sound human."
“Victoria was an instrumental part of our creative department and played a crucial role in a number of campaigns. She’s a talented copywriter and her love for language shines bright in everything she produces. She has a knack for getting into the mind of a brand and making it sound human. Not only is she an exceptional copywriter, she’s a lovely human who would make a great addition to any team.”
- Ben Yabsley -
Group Creative Director and Denstu Creative
Creative Director, Condé Nast CNX