Orbit White Gum
“Time to Shine”

Orbit White Gum gives people the confidence they need to seize their moment. But what do you do with a shrinking budget and a client request to make “viral” work? You turn to the Internet.

We unearthed people already living Orbit White’s anthem via Tweets, and celebrated these real-life moments of confidence by bringing their words to life.

The Results

• 307mm impressions

• View through rate outperformed benchmarks by over 130%

• Srsly happy clients

GIFS

We were able to create 3x the amount of content originally scoped by breaking down each “Real Tweet” and turning them into GIFs for people to share – surpassing client goals for impressions+engagement.