AGENCY

Edelman

TAGLINE

It’s giving gifts!

CAMPAIGN

Digital / Social

Boring gift guide? Never heard of her. To ring in the holiday season, Marshalls tapped the kings of culture—Bowen Yang and Matt Rogers of Las Culturistas—and created a gift guide people would actually want to read and shop. Through hilariously hyper-specific gift categories, social-first comedy content, and a shoppable digital experience, the campaign turned gifting season into a full-on cultural moment. The result? A wildly shareable gift guide fans genuinely obsessed over—driving record-breaking holiday sales, major cultural conversation, and coverage across entertainment, fashion, and retail media.

Campaign Results & Press

800M+ earned impressions
3.3M+ social impressions
$363K+ campaign-driven sales